Date:Monday September 1 2014
Well, the transfer window has slammed shut again and Hibs fans are left scratching their heads in bewilderment once more as the board fail in their duties to entice a player worthy of paying the inflated entrance fee to Easter Road to watch.
Most fans would have loved to see one such player, Leigh Griffiths, return but our board once again offered no more than lip service to the supporters and failed to get their man.
It didn't have to be Griffiths, anyone at all who could liven our prospects of an immediate return to the top flight, just a big name to show ambition but it didn't happen and showed, one more time to add to the list, Hibernian simply accepts being second best.
A 2-1 defeat to Alloa showed the club up for all it's shortcomings and with an injury to star striker Farid El Alagui effectively ruling him out for the majority of the season, transfer deadline day gave new CEO Leanne Dempster a chance to make her mark and provide the funds required to back Alan Stubbs and recruit players capable of making an immediate impact on the field.
No disrespect to Dylan McGeouch or Jake Sinclair, the two loanees who arrived at the club on Monday but Hibs are in desperate need of leadership on the park which is something you're unlikely to get from youngsters with a handful of senior appearances between them.
Dempster has urged the fans to back her vision for the club but it's increasingly difficult when it appears she herself isn't even backing her manager.
He's managed only four permanent signings since arriving in June and has again relied on loan signings which is a route Hibs have been down before with little success.
The fans are sick to the back teeth of the false statements emanating from Dempster who promised them a promotion challenge but four games into the season the club are already nine points adrift of Hearts who sit atop the league.
Can the CEO tell the rank and file support what happened to all the season ticket money? After the release of so many players at the end of last season and the reductions taken by those who stayed, there should still be money in the pot when you add in greater sponsorship deals with Marathonbet and Crabbie's plus the £500,000 parachute payment from the SPFL which was received when relegation was confirmed.
So what's happened to it all? Will the fans receive an explanation or are they meant to sit and take it like they have for years under Rod Petrie?
The club has promised more openness with those who plough their hard earned cash into Hibs but they're receiving nothing in return.
Dempster has to realise, unlike her previous counterpart, that the fans disillusionment and apathy is the worst it's ever been in my 30 years of following Hibs and it's not getting and better under her watch.
The 'Quality over Quantity' spin has been regurgitated many times since the boardroom reshuffle in the summer but little has changed in the grand scheme of things.
Supporters pay their money to watch a product on the park, not to listen to tantalising soundbites which never come to fruition and no-one can blame them now they've had enough.
Our winds of change have been a pathetic re-run of transfer windows past and the true change can only come around when the board show a dedication to the team rather than their own self indulgence.
Fool me once, shame on you, fool me twice, shame on me is an old saying but one very apt to how Hibernian have been ran recently. Dempster was brought in and promised things would change. She's fooled me once, there won't be a repeat.
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Date:Monday September 1 2014
Petrie 'Shifting The Goalposts' (Wednesday September 3 2014)
Tudor Jones Release Confirmed (Tuesday September 2 2014)
Toshney Targeted By Hibs (Monday September 1 2014)
Hibs Confirm Two Arrivals (Monday September 1 2014)
Trio Could Sign Today (Monday September 1 2014)
Stanton To The Rescue! (Tuesday August 26 2014)
Old Failings Rear Ugly Head (Saturday August 23 2014)
Hibs Lose In Derby Drama (Monday August 18 2014)
Hibs Ease To Victory (Sunday August 10 2014)
Bin Them All. Embarrassing Hibs Relegated (Sunday May 25 2014)
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